If you've spent any time in marketing, you start to get a feel for which projects will soar and which ones are dead on arrival. We've all seen them—campaigns that looked good on paper, swallowed up budgets, and then quietly slipped into an early grave. Why do brilliant-sounding campaigns fail? Usually, it comes down to a few silent killers. Let’s look at the six signs that your campaign is heading straight for the campaign graveyard, and more importantly, how you can bring it back to life.